Implicit Attitude Test

Publication Title: 
Accident; Analysis and Prevention

PURPOSE: This study examined the short-term effects of risky driving motor vehicle television commercials on risk-positive attitudes, emotions and risky driving inclinations in video-simulated critical road traffic situations among males and females, within an experimental design. METHOD: Participants were randomly assigned to one of three televised commercial advertising conditions embedded in a television show: a risky driving motor vehicle commercial condition, a non-risky driving motor vehicle commercial condition and a control non-motor vehicle commercial condition.

Vingilis, Evelyn
Roseborough, James E. W.
Wiesenthal, David L.
Vingilis-Jaremko, Larissa
Nuzzo, Valentina
Fischer, Peter
Mann, Robert E.
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