Marketing of Health Services

Publication Title: 
Health Progress (Saint Louis, Mo.)

Catholic healthcare should establish comprehensive compliance strategies, beyond following Medicare reimbursement laws, that reflect mission and ethics. A covenant model of business ethics--rather than a self-interest emphasis on contracts--can help organizations develop a creed to focus on obligations and trust in their relationships. The corporate integrity program (CIP) of Mercy Health System Oklahoma promotes its mission and interests, educates and motivates its employees, provides assurance of systemwide commitment, and enforces CIP policies and procedures.

Author(s): 
Tuohey, J. F.
Publication Title: 
Profiles in Healthcare Marketing

When nearly 70% of Boston area fishermen said they couldn't afford quality health care for their families, Caritas Christi Health Care System teamed with Massachusetts Fisherman's Partnership to offer low-cost health coverage.

Author(s): 
Rees, T.
Publication Title: 
Profiles in Healthcare Marketing

A 130-year-old, well-respected Albany, N.Y., hospital, St. Peter's, experienced growing pains as it became a system comprising 25 entities. We describe a branding initiative carefully designed to identify the new health care system with the "old friend."

Author(s): 
Botvin, J. D.
Publication Title: 
ReproWatch
Publication Title: 
Health Progress (Saint Louis, Mo.)

Though "good people' are important for the life of any organization, it is a myth to think that enough good people will make for a good organization. To break free of this myth, a health care organization, which is made up of numerous persons and groups, ought to be regarded as a single, unitary actor in society. When seen as a single actor, the organization's systems for carrying out its mission can be better assessed and improved if necessary. If the organization's systems are not functioning as they should, then even good people will be hindered in their efforts.

Author(s): 
Ozar, David T.
Publication Title: 
Journal of Homosexuality

This paper uses a personalist methodology to discuss my experience of being a lesbian consumer of pop-culture representations of lesbianism. It details, through cultural and feminist/lesbian theory, film theory, and performance criticism, my confusing and contradictory postmodern-feminist-lesbian-theorist response to and desire for what I read as lesbophobia inscribed all over a postcard photo of the cover of a lesbian 1950s pulp novel.

Author(s): 
Matrix, S.
Publication Title: 
Inquiry: A Journal of Medical Care Organization, Provision and Financing

This paper examines the effect of changing state policy, such as Medicaid eligibility, payment generosity, and HMO enrollment on provision of hospital uncompensated care. Using national data from the American Hospital Association for the period 1990 through 1995, we find that not-for-profit and public hospitals' uncompensated care levels respond positively to Medicaid payment generosity, although the magnitude of the effect is small. Not-for-profit hospitals respond negatively to Medicaid HMO penetration.

Author(s): 
Davidoff, A. J.
LoSasso, A. T.
Bazzoli, G. J.
Zuckerman, S.
Publication Title: 
Medicine and Law

All attempts relying on pure altruism to meet the demand for transplantable donor organs have failed and continue to fail. The incentive of commercialization of an organ market would seem to be the only practical solution at this time. It is almost impossible to set fixed prices for such priceless items as human organs.

Author(s): 
Kevorkian, J.
Publication Title: 
Journal of Health Care Marketing

Appealing to people's altruism may not be the best way to reach those who never donate blood. Rather, the authors found that several variables influence the decision, including whether or not people trust blood banks. Decreasing the perception that there are health risks associated with donating blood can also go a long way toward increasing the declining pool of blood donors.

Author(s): 
Andaleeb, S. S.
Basu, A. K.
Publication Title: 
Seminars for Nurse Managers

The many issues managed care poses for providers and health networks are crystallized in the moral problems occasioned by its shifting of the financial risks of care from insurer to provider.

Author(s): 
Curtin, L. L.

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